The Coach brand stands for authenticity, innovation, and relevance. We grew organically from the product, always staying true to these key brand equities.
Started in 1941 as a family-run workshop in New York City, we were pioneers in the leather goods and accessories space, establishing ourselves as the original American house of leather during the second half of the 20th Century.
We went on to define “accessible luxury” for a generation. Beginning in North America, Coach delivered an alternative to traditional luxury. Then, we expanded beyond our home market, becoming the first American company in our category to bring international relevance to an American leather goods brand.
Today, Coach is available on five continents in over 1,000 directly-operated stores worldwide and many more in collaboration with our global wholesale and distributor partners.
Now, we’re building on our brand strengths with a vision:
“TO BECOME THE COMPANY THAT DEFINES GLOBAL MODERN LUXURY.”
It’s an ambitious plan for our future—one that we are uniquely suited to—and an extraordinary opportunity to make luxury more meaningful, liberating, inviting, and approachable for those who desire more than status.
It’s a way to celebrate and honor individuality, blending our history and heritage with design and fashion relevance, to present a clear and compelling expression of the Coach Woman and the Coach Man across the brand and around the world.
As we look forward to celebrating our 75th anniversary, we remain incredibly proud of Coach: Our business, brand, culture, and people. And today, the Coach name is synonymous with effortless New York style, an integral part of the American luxury landscape and the lives of countless Coach customers around the world.
We remain inspired by our rich heritage, and we’re excited for the endless opportunities that lay ahead for Coach!